
Tuesday, 20 March 2012
Media Monster

"Cool"
One thing that I
would want the media to know is that how “cool” a person is is subjective to
what others think about that person. In establishing an image of “cool”, the
media is setting a standard that is sometimes unattainable or unnatural for the
majority of people. The media is marginalizing people into two basic classes:
“cool” and “un-cool”. With this division comes much animosity towards people from
the two different classes many times causing bullying in all forms. The media
needs to take responsibility for creating this ideal of “cool” and dividing
people, subjecting some to brutal treatment. The media also uses stereotypes in
creating the image of someone who is “cool”. By doing this, the media overlooks
people who are different from these stereotypes and instead of realizing that
people are different and don’t always act the way the “stereotype” is, they are
marginalizing those people as not a part of the stereotype and therefore not as
“cool”. Many people view their friends as “cool” people, no matter which
stereotypical clique they fall into. If the media would uphold the idea that
all people are “cool” based not on the stereotype the media portrays, but on
how they are viewed by their friends and how they view themselves, many teens
would gain the self-confidence and self-esteem boost they need especially in
this self-seeking stage of their life. I believe that many, if not all people
are influenced by the media’s standard of “cool”. Whether we like it or not we
become painfully aware of the media’s image of “cool” and either strive to
become it, or reject it. Either way the media has influenced us and ultimately marginalized
many.
The American Dream
The American Dream
is the idea that through hard work anyone can achieve a richer and better life.
But why do people buy into this obvious lie? The media plays a major role in
fuelling and trapping people into believe in the American Dream while
marginalizing people with any differing thoughts or Marxist ideals. In order for capitalism to survive the façade
of the American Dream is crucial. As long as people believe that they have an
equal opportunity to better their lives, they will not question the system.
Capitalists use the American dream to keep the poor happy and striving while
the rich can continue to live safe and comfortable. The media bombards us with
the American dream and how to achieve it. We need only hear one story about
someone who has achieved the “American dream” or defied all odds, exceeded
their social, ethnic or class boundaries and has become famous, to believe it.
We use Oprah, for instance. We need only look at her childhood and what she has
become now and how she has bettered her life to trust completely in the
American dream and believe that we too can do that. A Marxist would argue that
the media traps people into believing in the American dream because it floods our
society with messages and ads that are designed to keep us wanting more. If a
popular car for example is introduced and the media tells society that this car
will make you look professional or will make you attractive, people are
motivated to work harder to buy the new car. Media is the means capitalists use
to brainwash the population into believing and trusting in the American dream.
Media is the ultimate tool used to secure a society's belief in the American
Dream.
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