Tuesday, 20 March 2012

Media Monster

      A true feminist’s goal is to bring about equality between the sexes. Most feminists, however, aim to bring males down as a means to equalize the playing field. Many women believe that it is men that are restricting their advances to have equal status; however I believe that the media is the true monster behind the way that both women and men are mistreated, misrepresented and therefore misjudged. The media portrays both a stereotypical woman and man. Both sexes, although in different ways and to different degrees, have been limited by the media’s standards of feminine and masculine qualities. Men and women can’t physically look like each other, however the media has also emphasized that some traits such as nurturing, caring, loving are feminine traits and any male who portrays those characteristics is less manly. It is neither males nor females who are solely to blame for the misrepresentation of the opposite sex, because both males and females are being mistreated. These limitations have severe consequences. Women are still being portrayed as objects; submissive, silent and sexualized and men are being portrayed as violent, powerful and strong. The media is still representing women and men in these ways despite the progress and awareness being made about the misrepresentation of both males and females in the media. Will there come a time when a man can be caring, sentimental or emotional without being called “feminine”? Will the media ever portray women in powerful, self-confident roles? And if the media does change, will our society accept the new representation of both men and women?

"Cool"


One thing that I would want the media to know is that how “cool” a person is is subjective to what others think about that person. In establishing an image of “cool”, the media is setting a standard that is sometimes unattainable or unnatural for the majority of people. The media is marginalizing people into two basic classes: “cool” and “un-cool”. With this division comes much animosity towards people from the two different classes many times causing bullying in all forms. The media needs to take responsibility for creating this ideal of “cool” and dividing people, subjecting some to brutal treatment. The media also uses stereotypes in creating the image of someone who is “cool”. By doing this, the media overlooks people who are different from these stereotypes and instead of realizing that people are different and don’t always act the way the “stereotype” is, they are marginalizing those people as not a part of the stereotype and therefore not as “cool”. Many people view their friends as “cool” people, no matter which stereotypical clique they fall into. If the media would uphold the idea that all people are “cool” based not on the stereotype the media portrays, but on how they are viewed by their friends and how they view themselves, many teens would gain the self-confidence and self-esteem boost they need especially in this self-seeking stage of their life. I believe that many, if not all people are influenced by the media’s standard of “cool”. Whether we like it or not we become painfully aware of the media’s image of “cool” and either strive to become it, or reject it. Either way the media has influenced us and ultimately marginalized many. 

The American Dream



The American Dream is the idea that through hard work anyone can achieve a richer and better life. But why do people buy into this obvious lie? The media plays a major role in fuelling and trapping people into believe in the American Dream while marginalizing people with any differing thoughts or Marxist ideals.  In order for capitalism to survive the façade of the American Dream is crucial. As long as people believe that they have an equal opportunity to better their lives, they will not question the system. Capitalists use the American dream to keep the poor happy and striving while the rich can continue to live safe and comfortable. The media bombards us with the American dream and how to achieve it. We need only hear one story about someone who has achieved the “American dream” or defied all odds, exceeded their social, ethnic or class boundaries and has become famous, to believe it. We use Oprah, for instance. We need only look at her childhood and what she has become now and how she has bettered her life to trust completely in the American dream and believe that we too can do that. A Marxist would argue that the media traps people into believing in the American dream because it floods our society with messages and ads that are designed to keep us wanting more. If a popular car for example is introduced and the media tells society that this car will make you look professional or will make you attractive, people are motivated to work harder to buy the new car. Media is the means capitalists use to brainwash the population into believing and trusting in the American dream. Media is the ultimate tool used to secure a society's belief in the American Dream.