Switching characteristics

In the past, the media has always attributed certain characteristics with specific genders. During the early years of mass media, women were represented as inferior to men. Men were viewed as the breadwinners, and work all day to come home to the woman who had been cleaning the house and preparing the food and awaiting her husbands arrival.  Now, however, the media has been changing the characteristics around. In more recent movies, such as The Proposal or What Happens In Vegas, the woman is viewed as a workaholic or more dominating than the man. In response, the men are viewed as slobs or inferior to the power-hungry, over controlling woman. Is this switch in response to the advances in women's rights? Is this switch good? The characteristics that are being given to both the man and woman in the "If your Husband ever finds out" ad below are negative. The man is seen as aggressive and the woman is seen as inferior and lives only to please her husband. However, in "The Proposal" cover below, the characteristics are simply switched, the man is inferior and the woman is dominating. Some may view this as an extreme advancement by women, that the media is changing their representation of women and men. However, these characteristics are not good, they're only different. Women don't want to be viewed as icy and unfeminine and men don't want to be seen as "unmanly" because they don't work or lead the house hold. Media may be changing it's stereotyping, but that doesn't mean it's changing for the better.